Creating local business with Mimi Moto
Mimi Moto believes that to make clean cooking accessible to all, the service should create local business. For this local business to succeed a reliable and efficient Tool is needed in combination with a sustainable good quality fuel. This combination we call the Tool and Fuel model and is explained in the video.
Tool & Fuel Business Model
The Tool and Fuel business model is the combination between an efficient and reliable Tool and a high quality sustainable Fuel. This combination creates a Local, Sustainable, Profitable Business.
Mimi Moto is the tool needed to sell fuel pellets. The High efficiency of Mimi Moto make that cooking requires 90% less biomass compared to wood and charcoal. This efficiency lowers the daily fuel cost for households significantly and leaves a healthy margin for the local entrepreneur making pellets.
Pellets as cooking fuel create a new local fuel market. Pellet fuel produced from local biomass waste streams are cheaper than traditional fuels as well as other modern fuels. The Fuel is the most important part of the Tool and Fuel business because it makes good margin and is needed every day.
The combination between Mimi Moto as a Tool and Pellets as a Fuel create a
Wood and charcoal are the main fuels for 2.6 billion people globally. Especially in peri-urban/urban areas, these fuels are becoming more expensive due to rapid deforestation, government law and population growth. Clean modern fuels such as LPG and Electricity are available, but high costs and lack of stable infrastructure make it unavailable for most or it only satisfies a small part of their cooking needs.
Inefficient production process
High upfront cost
Mimi Moto uses pellets as fuel. These pellets can be produced locally from various biomass waste streams. The biomass waste streams suitable for making pellets usually have little value and are discarded or burned. A pellet machine is used for the production of pellets. Depending on the used material, additional size reduction and drying is required.
Pellets offer the opportunity to convert a cheap locally available waste products to a valuable locally produced fuel with all the benefits of modern fuels. The pellet making process is very efficient because 1kg of dry biomass converts to 1kg of pellets with minimal losses. To produce 1kg of charcoal 8 to 12 times more biomass is needed. Examples of biomass and agricultural waste to use for pellet production are sawdust, coffee husk, rice husk, groundnut shells and sugarcane bagasse. Macadamia, coconut and palm kernel shells can be used directly as fuel for Mimi Moto without pelletizing.
Customers can save around 30% to 50% on their monthly fuel bill compared to charcoal and LPG. The high efficiency of Mimi Moto with pellets make that 85% less biomass is needed for cooking, making it even possible to compete with purchased stick wood.